The channel manager should evaluate channel member sales data in terms of all of the following except:
a. The channel member's current sales to historical sales.
b. Cross comparisons of a channel member's sales with other channel members' sales.
c. The channel member's sales with predetermined quotas (if quotas were assigned).
d. The volume of product each salesperson is selling.
e. This year's sales with last year's sales.
Question 2How can a company discourage parallel imports?
Question 3According to a study, placing ads in violent programs can:
A) elicit negative responses to the product.
B) elicit negative images of the brand.
C) inhibit processing and ad recall.
D) aid in awareness of the product.
E) endorse aggression toward the product message.
Question 4Which of the following is not considered one of the determinants an international marketer uses to discern what the customer is buying?
a. The diffusion of the product or service into the market
b. The regional differences in the competitors' advertising
c. The criteria on which the customer will evaluate the product
d. The product's positioning
Question 5_____ indicates that the purchaser is responsible for payment of transportation costs and assumes title of the goods at the supplier's shipping dock.
a. F.O.B. origin
b. F.O.B. delivered
c. F.O.B. carrier
d. F.O.B. intermediate storage point
e. F.O.B. destination
Question 6What type of appraisal does a channel manager conduct to assist in maintaining current operating control of channel members' efforts to sell the manufacturer's products?
a. Sales analysis accounting
b. Day-to-day monitoring
c. Channel member performance audit
d. Comprehensive evaluation
e. Standard output assessment
Question 7What are some of the ways that the U.S. Department of Commerce and its agencies facilitate international trade?
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