One of the best measures of a manufacturer's commitment to helping channel members to achieve their objectives is by:
a. Offering them a very high quality product line.
b. Offering the lowest prices.
c. Offering a legal contract to spell out the nature of the channel relationship.
d. Offering a management assistance program.
e. Offering large cooperative advertising allowances.
Question 2Which of the following is not true regarding standardization of research and development?
a. Standardization of research and development leads to economies of scale.
b. Research & development coordination gives a firm flexibility.
c. Coordination of research and development is inexpensive.
d. All of the above are true.
Question 3Tom wants to achieve his goal of scoring high grades at school. To this effect he is always on time for class, listens and takes lengthy notes during lectures, and studies hard for exams. This is an example of a(n) _____.
A) hedonic goal
B) abstract goal
C) concrete goal
D) social goal
E) affective goal
Question 4Which of the following is one of three flows of the marketing channel?
a. Psychological
b. Physical
c. Geographical
d. Environmental
Question 5A negotiator can automatically assume that the other party thinks the same way he or she does.
a. True
b. False
Indicate whether the statement is true or false
Question 6According to Pegram's research, ______________ between manufacturers and intermediaries have become the norm for relationships in many channels of distribution.
a. high trade discount structure
b. exclusive dealing arrangements
c. partnerships or strategic alliances
d. special promotional deals
e. substantial monetary incentives
Question 7Which of the following is not true regarding a global brand?
a. A global brand uses the same name throughout the world.
b. A global brand has different logos in different markets.
c. A global brand uses the same positioning everywhere in the world.
d. All of the above are true statements.
Question 8Jenny skips breakfast to attend an important meeting and is extremely hungry well ahead of lunch time. One of her goals at lunch is to eat a big and delicious meal. This is an example of a(n) _____.
A) appraised goal
B) abstract goal
C) concrete goal
D) hedonic goal
E) affective goal
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