According to Aspinwall, short channels are expected for products with a:
a. High replacement rate.
b. High gross margin.
c. Low time of consumption.
d. Low adjustment needs.
e. Low searching time.
Question 2International travel is an argument for globalization.
Indicate whether the statement is true or false
Question 3A need is an external state of tension experienced as a similarity between the current state and a desired state.
Indicate whether the statement is true or false
Question 4Personal selling would be considered which type of strategy?
a. Push
b. Pull
c. Point of purchase
d. Differential
Question 5In a PERT network, which of the following is not one of the times shown on the chart?
a. Early start.
b. Late start.
c. On time start.
d. Early finish.
e. Late finish.
Question 6In practice, the channel manager is usually not able to choose an optimal channel structure in the strict sense of the term for all of the following reasons except:
a. He/she is often unable to know what all of the alternative structures are.
b. Maximizing long-term profits can be achieved with a number of alternative channel structures.
c. The time involved would often be prohibitive.
d. Precise methods generally do not exist for calculating the payoffs associated with each of the alternative structures.
e. The costs involved are very high.
Question 7Global standardization reflects a polycentric orientation.
Indicate whether the statement is true or false
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