What is an advantage of using a celebrity endorser?
Question 2Many firms do not participate in the global market because they feel international marketing should only be carried out by large, multinational corporations.
Indicate whether the statement is true or false
Question 3Which of the following is not an example of typical charge-back costs associated with supplier responsibility for defective material shipments?
a. Sales, general, and administrative costs.
b. Cost of material rework.
c. Repackaging for return shipment.
d. Return shipping costs.
e. Costs associated with lost or delayed production.
Question 4What do sponsors expect in return for their investments?
Question 5Firms that operate in the United States (domestic only) pay significantly higher wages than international firms.
Indicate whether the statement is true or false
Question 6All of the following are examples of elements that must be part of an environmental management system required by the ISO 14000 certification process except _____.
a. create an environmental policy
b. set appropriate objectives and targets
c. provide evidence of financial stability
d. help design and implement a program aimed at achieving environmental goals and objectives
e. monitor and measure the effectiveness of general environmental management activities within the firm
Question 7List the five steps involved in the development of a promotional plan.
Question 8Policymakers restrict the impact of global trade and financial flows by eliminating tariffs and quotas.
Indicate whether the statement is true or false
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