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asjstr asjstr
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5 years ago
Which of the following is FALSE with respect to brand names and advertising?

• Firms use trademarks—words, symbols, and logos—to distinguish their product brands.

• Because "differentness" has value to customers, monopolistically competitive firms regard their brand names as valuable.

• Companies do not regard their brands as valuable private (intellectual) property because the value cannot be quantified.

• There is considerable shifting over time in the market value rankings of various U.S. product brands.
Textbook 
Economics Today: The Micro View

Economics Today: The Micro View


Edition: 19th
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Matt. D.Matt. D.
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5 years ago
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