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Clement Clement
wrote...
Posts: 510
5 years ago

Question 1.

Cause-related marketing involves donating a percentage of revenues to a specific cause based on the revenue occurring during the announced period of support.

• true

• false

Question 2.

Making gifts of money, goods, or time to help nonprofit organizations, groups, or individuals is known as corporate philanthropy.

• true

• false
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 82 times
1 Reply

Related Topics

Replies
wrote...
5 years ago

Answer 1

true

Answer 2

true
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