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Begonia Begonia
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5 years ago

Question 1.

To respond effectively and provide value delivery, the company requires ________ to integrate major business processes within a single family of software modules.

• internal resource management

• strategic management

• marketing management

• internal auditing management

• human resource management

Question 2.

With respect to value delivery, ________ allows the company to handle complex relationships with its trading partners to source, process, and deliver products.

• a value matrix

• business partnership management

• a global distribution policy

• a business development strategy

• total quality management
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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javiermorillajaviermorilla
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5 years ago
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