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Within the marketing strategy section of the marketing plan, goals and budgets are spelled out for ...

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Within the marketing strategy section of the marketing plan, goals and budgets are spelled out for ...

Question 1.

Most marketing plans conclude with a section that indicates how the plan will be implemented.

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• false

Question 2.

Within the marketing strategy section of the marketing plan, goals and budgets are spelled out for each month or quarter so management can review each period's results and take corrective action as needed.

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• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 72 times

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jzhu11

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More solutions for this book are available here

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Crystalboo92 Author

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Smart ... Thanks!

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annakc

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Good timing, thanks!

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