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A week ago

Question 1.

All of the following would be considered to be external marketing metrics EXCEPT ________.

• market share

• relative price

• relative employee satisfaction

• perceived quality/esteem

• number of complaints

Question 2.

A ________ records how well the company is doing year after year on customer-based measures (e.g., percentage of new customers to average number of customers).

• management scorecard

• variance scorecard

• customer-performance scorecard

• mission/objectives scorecard

• stakeholder-performance scorecard
Source  Download
Marketing Management
Edition: 13th
Authors:
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wrote...
Posts: 54
A week ago
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Answer 1

relative employee satisfaction

Answer 2

customer-performance scorecard
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