Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
seeb1999 seeb1999
wrote...
Go to Answer
Posts: 480
Rep: 2 0
5 years ago

Question 1.

All of the following would be considered to be external marketing metrics EXCEPT ________.

• market share

• relative price

• relative employee satisfaction

• perceived quality/esteem

• number of complaints

Question 2.

A ________ records how well the company is doing year after year on customer-based measures (e.g., percentage of new customers to average number of customers).

• management scorecard

• variance scorecard

• customer-performance scorecard

• mission/objectives scorecard

• stakeholder-performance scorecard
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 55 times
1 Reply
Replies
Answer verified by a subject expert
lindslinds
wrote...
#1
Posts: 386
Rep: 56 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

seeb1999 Author
wrote...

5 years ago
Smart ... Thanks!
asd454512
wrote...

Yesterday
Helped a lot
DragonHeart
wrote...

2 hours ago
This site is awesome
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1388 People Browsing
 104 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 274
  
 312
  
 10258
Your Opinion
Who will win the 2024 president election?
Votes: 3
Closes: November 4
Previous poll results: Do you believe in global warming?