Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
seeb1999 seeb1999
wrote...
Go to Answer
Posts: 480
Rep: 2 0
5 years ago

Question 1.

All of the following would be considered to be external marketing metrics EXCEPT ________.

• market share

• relative price

• relative employee satisfaction

• perceived quality/esteem

• number of complaints

Question 2.

A ________ records how well the company is doing year after year on customer-based measures (e.g., percentage of new customers to average number of customers).

• management scorecard

• variance scorecard

• customer-performance scorecard

• mission/objectives scorecard

• stakeholder-performance scorecard
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 54 times
1 Reply
Replies
Answer verified by a subject expert
lindslinds
wrote...
#1
Posts: 386
Rep: 56 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

seeb1999 Author
wrote...

5 years ago
Correct Slight Smile TY
djeghri
wrote...

Yesterday
This site is awesome
byehoe
wrote...

2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1358 People Browsing
 106 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 181
  
 273
  
 274
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 352
Previous poll results: Which industry do you think artificial intelligence (AI) will impact the most?