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Lighting2551 Lighting2551
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5 years ago

Question 1.

The most important task of a marketing researcher is to ________.

• identify consumer insights

• identify potential market openings for the firm to exploit

• assess the efficiency and effectiveness of marketing activities

• develop new product offerings

• all of the above

Question 2.

3M tracks the proportion of sales resulting from its recent innovations.  This measurement is an example of a ________.

• secondary information search

• target market

• consumer insight

• sales forecast

• marketing metric
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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Kutthroat K.Kutthroat K.
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5 years ago
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Lighting2551 Author
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5 years ago
This calls for a celebration Person Raising Both Hands in Celebration
patod1
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Just got PERFECT on my quiz
mikey3091
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I appreciate what you did here, answered it right Smiling Face with Open Mouth
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