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The best thing a company can do in the face of company mistakes is to discourage the customer from ...

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The best thing a company can do in the face of company mistakes is to discourage the customer from ...

Question 1.

A profitable customer is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing the customer.

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Question 2.

The best thing a company can do in the face of company mistakes is to discourage the customer from complaining.

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• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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