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What is the definition for customer-perceived value (CPV)?

DragoxCM16

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What is the definition for customer-perceived value (CPV)?

Question 1.

Customer-perceived value is based on two components. What are those components?

Question 2.

What is the definition for customer-perceived value (CPV)?

Textbook

Marketing Management

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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krobdance

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DragoxCM16 Author

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Smart ... Thanks!

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