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With continuously provided services, such as public utilities or health care, customers have been ...

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With continuously provided services, such as public utilities or health care, customers have been ...

Question 1.

The appearance of physical facilities, equipment, personnel, and communication materials are the tangibles that convey service quality to consumers.

• true

• false

Question 2.

With continuously provided services, such as public utilities or health care, customers have been observed to mentally calculate their payment equity—the perceived fairness of the level of economic benefits derived from service usage in relationship to the level of economic costs.

• true

• false

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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Lori734

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More solutions for this book are available here

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Migo7s Author

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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Fleury

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Correct

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