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Yessi15 Yessi15
wrote...
Posts: 491
5 years ago
In markets that are characterized by products that are highly homogenous, how should a firm react to a competitor's price decline?

• Reduce services.

• Reduce product characteristics.

• Augment the product.

• Enhance services.

• Reduce product performance levels.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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coltonf1coltonf1
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Posts: 392
5 years ago
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