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Home Q & A Board Other Fields Homework Help Business Marketing
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Alek Hsiang Alek Hsiang
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5 years ago
Designing a marketing channel involves analyzing customer needs, establishing channel objectives, and identifying cost-saving channels, identifying key channel partners, and evaluating all alternatives.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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gturgtur
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Alek H. Author
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#2
5 years ago
You make an excellent tutor!
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