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Home Q & A Board Other Fields Homework Help Business Marketing
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liljay liljay
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5 years ago
The eight steps in developing effective communications start with the basics: identifying the target audience, determining the objectives, designing the communications, ________ , and establishing the budget.

• selecting the advertising copy

• choosing the media mix

• managing the process

• measuring results

• selecting the channels
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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emr21emr21
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5 years ago
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liljay Author
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5 years ago
Just got PERFECT on my quiz
SlimyPencil
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Yesterday
Helped a lot
shimyshiguy
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2 hours ago
Smart ... Thanks!
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