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toripollard8 toripollard8
wrote...
Posts: 486
5 years ago
Companies must consider several factors in developing their communications mix: the type of product market, consumer readiness to make a purchase, and stage in the product's life cycle. Also important is the company's market rank.

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Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
5 years ago
true
toripollard8 Author
wrote...
5 years ago
Thanks
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