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parneetgill parneetgill
wrote...
Posts: 468
5 years ago
The ________ method of measuring event effectiveness identifies the effect sponsorship had on consumers' brand knowledge.

• incremental

• historical

• demand-side

• supply-side

• experimental
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 65 times
1 Reply

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Replies
wrote...
5 years ago
demand-side
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