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Home Q & A Board Other Fields Homework Help Business Marketing
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lstar1993 lstar1993
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5 years ago
Supply-side measurement of event effectiveness focuses on ________.

• potential exposure to the brand by assessing the extent of media coverage

• incremental sales earned during the event

• reported exposure from consumers

• reported changes in customer perception of the brand

• incremental sales earned as a result of the event
Textbook 
Marketing Management

Marketing Management


Edition: 13th
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beunikuelbeunikuel
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lstar1993 Author
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#2
5 years ago
Smart ... Thanks!
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