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2 weeks ago
A decade ago, the advertising-to-sales-promotion ratio was about 60:40. Today, in many consumer-packaged-goods companies, sales promotion accounts for 75% of the combined budget. Several factors contribute to this rapid growth. List and explain these factors.
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Marketing Management
Edition: 13th
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2 weeks ago
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Promotion is now more accepted by top management as an effective sales tool. In addition, the number of brands has increased; competitors use promotions frequently; many brands are seen as similar; consumer are more price orientated; the trade demands more deals from manufacturers; and advertising efficiency has declined.
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2 weeks ago
I appreciate what you did here, answered it correctly Smiling Face with Open Mouth
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