Ask a Question
  
  
  
Top Posters
Since Sunday
28
27
27
26
25
24
24
23
23
22
22
22
New Topic  
wrote...
Posts: 66
Rep: 4 0
2 weeks ago
As a sponsoring organization of a recent sporting event, your ad agency presents you with the following information: "Our brand was visible on national television for a total of 500 second; this exposure represents $100,000 in advertising based on the national rate." This is an example of a ________ measurement.

• share-of-voice

• market-share

• supply-side

• demand-side

• share-of-market
Source  Download
Marketing Management
Edition: 13th
Authors:
Read 2 times
2 Replies
Replies
Answer verified by a subject expert
wrote...
Posts: 78
2 weeks ago
Sign in or Sign up in seconds to unlock everything.
supply-side
1
Related Topics
wrote...
2 weeks ago
You make an excellent tutor!
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers.
Learn More
Improve Grades
Help Others
Save Time
Accessible 24/7
  45 People Browsing
Your Opinion
Who's your favorite biologist?
Votes: 31

Related Images
 100
 72
 25