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As a sponsoring organization of a recent sporting event, your ad agency presents you with the following information: "Our brand was visible on national television for a total of 500 second; this exposure represents $100,000 in advertising based on the national rate." This is an example of a ________ measurement.

• share-of-voice

• market-share

• supply-side

• demand-side

• share-of-market
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Marketing Management
Edition: 13th
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supply-side
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2 months ago
You make an excellent tutor!
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