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wrote...
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4 months ago
MPR (marketing public relations) plays an important role in what tasks?
Textbook 
Marketing Management
Edition: 13th
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4 months ago
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These tasks are: (1) launching new products; (2) repositioning a mature product; (3) building interest in a product category; (4) influencing specific target groups; (5) defending products that have encountered public problems; and (6) building the corporate image in a way that reflects favorably on its products.
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