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Posts: 163
2 months ago
Marketing public relations plays an important role in specific tasks. List these six tasks.
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Marketing Management
Edition: 13th
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2 months ago
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The tasks are: (1) launching of new products; (2) repositioning a mature product; (3) building interest in a product category; (4) influencing specific target groups; (5) defending products that have encountered public problems; and (6) building the corporate image in a way that reflects favorably on its products.
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