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lihui lihui
wrote...
Posts: 354
7 months ago
MPR (marketing public relations) plays an important role in what tasks?
Textbook 

Marketing Management


Edition: 13th
Authors:
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krobdancekrobdance
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Posts: 301
7 months ago
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These tasks are: (1) launching new products; (2) repositioning a mature product; (3) building interest in a product category; (4) influencing specific target groups; (5) defending products that have encountered public problems; and (6) building the corporate image in a way that reflects favorably on its products.
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