Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
yuknam yuknam
wrote...
Go to Answer
Posts: 503
Rep: 9 0
5 years ago
You have identified those customers who have purchased any product from your firm within the past six months. Additionally, you have identified those customers who have spent at least $100 and those customers who purchase something from your firm three to six times a year. What formula are you using to select customers for your mailing?

• Product, offer, distribution

• Recent, often, dollar

• Key customer, minimum amount, frequency

• Distribution, dollar amount, frequency

• Recency, frequency, monetary amount
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
Read 65 times
1 Reply
Replies
Answer verified by a subject expert
mnp2357mnp2357
wrote...
#1
Posts: 404
Rep: 57 0
5 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

yuknam Author
wrote...

5 years ago
Correct Slight Smile TY
Kstan109
wrote...

Yesterday
Good timing, thanks!
7.prime7105
wrote...

2 hours ago
Smart ... Thanks!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1306 People Browsing
 113 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Related Images
  
 164
  
 12
  
 1248
Your Opinion
Who's your favorite biologist?
Votes: 586
Previous poll results: Should Ph.D.'s be addressed as doctors?