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A week ago
After management develops the product concept and marketing strategy, it can evaluate the proposal's business attractiveness. Management needs to prepare sales, costs, and profit potentials. The first step is to estimate total sales. Describe what is included in estimating total sales.
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Marketing Management
Edition: 13th
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Total estimated sales are the sum of the estimated first-time sales, plus replacement sales and repeat sales. Sales-estimation methods depend on whether the product is a one-time purchase, an infrequently purchased product, or a frequently purchased product.
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