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A common practice among advertisers is to create new relationships between objects and interpretants ...

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A common practice among advertisers is to create new relationships between objects and interpretants ...

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. A classic example of this was equating Marlboro cigarettes with the American frontier spirit. Which of the following terms best describes this practice?

▸ Consumer-modeling connections

▸ Figure-ground projection

▸ Semiotic relationships

▸ Subliminal persuasion

Textbook

Consumer Behavior: Buying, Having, and Being

Edition: 12^th

Author: Solomon

Read 88 times

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cooldawg69

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autumnnelson123 Author

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Good timing, thanks!

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