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a8oobra a8oobra
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8 years ago
Today, marketing companies think about products and services on three levels. The three levels which offer customer value include _____.
A) basic benefit, augmented product and actual product
B) basic benefit, core benefit and actual product
C) basic benefit, core benefit and augmented product
D) core benefit, actual product and augmented product
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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#1
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7 years ago
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a8oobra Author
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#2
7 years ago
Worth the wait Hour Glass with Flowing Sand

Just confirmed your answer with a friend, it's right
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#3
7 years ago
Good Slight Smile
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