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debbyFlynn debbyFlynn
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7 years ago
The Canned Food Association of America wanted consumers to appreciate the benefits of canned foods. The group's magazine ad depicted a rather shapely, robotic-looking woman who was very shiny and contrasted with the dark background in the ad. Viewers had to look closely to learn that the ad was about the benefits of food in cans. Research indicated that consumers spent more time examining the ad because of its unusual imagery. On which component of perception was this unusual ad focused?
A) relevance
B) recognition
C) resonance
D) selection and attention
E) wants and desires
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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debbyFlynn Author
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7 years ago
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