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debbyFlynn debbyFlynn
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The newspaper in Panama City, Florida, The News Herald, charges national advertisers $45.00 per column inch. On Sunday, which is the day most national advertisers would want to advertise, this newspaper has a circulation of 70,000 households. Calculate the approximate CPM for one column inch.
A) $6.40
B) $18.00
C) $11.30
D) $1.12
E) $0.64
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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