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Before revising or developing a new public relations campaign for a new client, Lakshmi is ...

te3la

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7 years ago

Before revising or developing a new public relations campaign for a new client, Lakshmi is ...

Before revising or developing a new public relations campaign for a new client, Lakshmi is conducting formal background research to assess the internal and external public relations environment that affects the organization's audiences, objectives, competitors, and past results. She is doing this to ensure that the current campaign is on track and performing as intended. What does this scenario illustrate?
A) SWOT analysis
B) gap analysis
C) communication audit
D) situation analysis
E) social monitoring

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 255 times

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bio_man

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Educator

7 years ago

communication audit

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te3la Author

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7 years ago

Very grateful for this, thank you

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