The AIDA approach for persuasive messages should be used with

comestas

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6 years ago

The AIDA approach for persuasive messages should be used with

The AIDA approach for persuasive messages should be used with
A) the direct approach only.
B) the indirect approach only.
C) either the direct or the indirect approach.
D) neither the direct nor the indirect approach.

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stethanie

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6 years ago

C
Explanation: C) The AIDA approach is ideal for the indirect approach, but it also works well with the direct approach. With the direct approach, the main idea is simply given up front and used as the focus of the attention stage in the AIDA process.

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