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elpkiosk elpkiosk
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6 years ago
________ segmentation differentiates among heavy users, medium users, light users, and nonusers of a specific product, service or brand.
A) Brand loyalty
B) Brand awareness
C) Benefit
D) Sociocultural
E) Usage rate
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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6 years ago
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