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chinka chinka
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6 years ago
________, which consists of a brand's trustworthiness and expertise, improves the chances that the brand will be included in the consideration set.
A) Brand attractiveness
B) Brand credibility
C) Brand effort
D) Brand personality
E) Brand risk
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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chinka Author
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6 years ago
Correct Slight Smile TY
branbran2k16
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Yesterday
Good timing, thanks!
Natalie Price
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2 hours ago
Thanks for your help!!
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