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dorean dorean
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6 years ago
________, the degree to which a new product is difficult to understand or use, is especially important when it comes to innovation in high-tech consumer products.
A) Observability
B) Compatibility
C) Complexity
D) Relative advantage
E) Trialability
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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dorean Author
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#2
6 years ago
Perfect
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