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pboehi pboehi
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7 years ago
In which of the following budgeting approaches can the previous year’s sales most strongly influence the current year’s advertising budget?
a.   all-you-can-afford
b.   percentage of sales
c.   competitive parity
d.   zero-base budgeting
e.   none of the above
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RSMRSM
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#1
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7 years ago
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7 years ago
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