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pboehi pboehi
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6 years ago
Major League Baseball seeks to ensure that its advertising message is consistent with the message of its personal selling and sales promotional efforts. This emphasis upon consistency is most consistent with the concept of _____.
a.   integrated marketing communications
b.   target advertising
c.   direct market communications
d.   sales promotion targeting
e.   mega-marketing communications
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markymoomarkymoo
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6 years ago
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This site is awesome
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