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Erica is the marketing director for a college sports program. She wants to emphasize the value of ...

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Erica is the marketing director for a college sports program. She wants to emphasize the value of ...

Erica is the marketing director for a college sports program. She wants to emphasize the value of attending college sporting events. This is an example of which component of a brand positioning statement?
A) the business or category in which the brand competes
B) the target market
C) the marketing activities that will be used to communicate with the target market
D) the advantage or point of difference that will resonate with the target market

Textbook

Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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rohu Author

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6 years ago

Thanks for your help!!

zbmallo3

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Yesterday

Good timing, thanks!

Liarec

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2 hours ago

Thanks

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