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Evolution-8 Evolution-8
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6 years ago
Which of the following is likely to be an advantage for the licensor in a licensing arrangement?
A) major returns on investment irrespective of sales
B) low cost and little risk
C) strict control over the use of its product and brand name
D) low royalty percentages
Textbook 
Management

Management


Edition: 3rd
Authors:
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Management, 3e (Hitt, Black, Porter)
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nhathanh231nhathanh231
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6 years ago
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this is exactly what I needed
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You make an excellent tutor!
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This calls for a celebration Person Raising Both Hands in Celebration
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