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WXWP WXWP
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Skatell's, a small jewelry store with three locations, designs and manufactures much of its own jewelry while its competitors (many of them large department stores) sell standard, "off-the-shelf" jewelry.  As a result, Skatell's has developed a loyal customer base of people who seek unique pieces of jewelry.  Skatell's reputation for selling unique and custom-designed jewelry allows them to benefit from a:
A) cost-leadership strategy.
B) differentiation strategy.
C) focus strategy.
D) competitive strategy.
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Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management


Edition: 6th
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CalbertoCalberto
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