According to the text, the BCG matrix should be used to ________.

Michelle Kelly

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According to the text, the BCG matrix should be used to ________.

According to the text, the BCG matrix should be used to ________.
A) plan the marketing mix
B) guide strategic discussions
C) formulate strategic decisions
D) generate innovations

Textbook

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

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this is exactly what I needed

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