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Michelle Kelly Michelle Kelly
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7 years ago
According to the text, the BCG matrix should be used to ________.
A) plan the marketing mix
B) guide strategic discussions
C) formulate strategic decisions
D) generate innovations
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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7 years ago
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Michelle Kelly Author
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7 years ago
Good timing, thanks!
Mkersey12
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Yesterday
Helped a lot
ezsancheezy
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2 hours ago
Thank you, thank you, thank you!
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