The last stage in the new-product development process is ________.

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The last stage in the new-product development process is ________.

The last stage in the new-product development process is ________.
a. commercialization
b. business analysis
c. idea generation
d. concept testing
e. product concept development

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Pandos Author

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5 years ago

Wow, extremely helpful

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