Consumers usually perceive higher-priced products as ________.

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Consumers usually perceive higher-priced products as ________.

Consumers usually perceive higher-priced products as ________.
a. out of reach for all but the wealthy
b. having high quality
c. having low profit margins
d. having cost-based prices
e. being in the introductory stage of the product life cycle

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 80 times

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