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Why might a company with a small advertising budget turn to guerilla marketing?

Pandos

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7 years ago

Why might a company with a small advertising budget turn to guerilla marketing?

Why might a company with a small advertising budget turn to guerilla marketing?

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 59 times

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