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Fade05 Fade05
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6 years ago
IKEA has published the following: "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." This is an example of a
A) marketing objective.
B) positioning statement.
C) vision statement.
D) corporate objective.
E) mission statement.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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