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Fade05 Fade05
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6 years ago
Old Navy, The Gap, and Banana Republic are clothing retail store brands all owned by the same company. Each targets a different market segment but all are positioned at the same level in the distribution channel. This group is an example of
A) a strategic alliance.
B) horizontal integration strategy.
C) a strategic business unit.
D) market penetration.
E) vertical integration strategy.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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Fade05 Author
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6 years ago
THANKS
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