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Timmy Timmy
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6 years ago
In a competitive environment, brand leaders build market share by
A) investing in sales promotion
B) implementing price discounting
C) maintaining significant advertising budgets
D) making a short-term commitment to advertising
E) relying more on personal selling
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 67 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e
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vfloydvfloyd
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6 years ago
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